Exploring new ways of showcasing South African creativity: The next phase of growth of the legendary Oskido brand

Those of you who have followed my journey will know that over the years I have always tried to unearth talent, many of whom have become the amazing stars that you love and follow today and in the past 2.5 decades.

Today, we are starting on a new journey that will see us use the experience, network and musical assets that we have developed over the past years to open up new areas of creativity.

As a brand, we believe in Mzansi as one of the most creative countries in the world and, with the exciting arrival of the 4IR era, this opens up significant opportunities for young artists to explore spaces such as animation, streaming, musical hardware and other areas in the creative space.

Our brand was built on relentless pursuit of exploring new ideas, finding unknown talent and polishing it through our ecosystem to produce superstars. We continue to do this; indeed musical creativity is the core juice of the Oskido brand.

Now we will use this juice to seed the next generation of creative superstars in various areas. In the coming weeks we will be providing more information about this initiative. Stay tuned in to the Oskido Creative blog every Monday as we give you more details about our journey.

We will also be launching some exciting new content linked to this over the next few weeks. In the meantime, find the link of my new music video Ndoqena ft Tosh, song taken from my 2019 late release album Akhiwe https://youtu.be/9bppWYe2zIo

Welcome to the Oskido blog. Azishe!

Issued by Oscar Sibonginkosi Mdlongwa (DJ Oskido)

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